PRODUCT & GROWTH DESIGN FOR HIGH-IMPACT TEAMS
Helping teams solve real user problems through lean design, structured UX, and scalable growth strategies. From idea to launch — with clarity, compliance, and conversion in mind.
Design systems
& Product Thinking
that drives results. Product growth
often stalls due to misaligned UX, inconsistent decision-making, or bloated processes. Focusing on real outcomes — reduced churn , faster launches, and better user alignment. The method blends UX systems, product thinking, and growth loops tailored for each stage.
Reduced churn and drop-offs through UX refinement
Faster go-to-market cycles and better team coordination
50%
Fewer design-related revisions
50%
Faster delivery cycles after system implementation
Areas of Expertise
Designed for teams focused on outcomes, not just outputs
Design — Systems-Level Execution
| Core | AI powered | |
|---|---|---|
| Visual Design | Modular UI systems, component approach, visual consistency in products | Figma-to-HTML AI pipeline for component generation |
| User Research | Scenario-based UX research, data analytics, pain point discovery | Local AI (Ollama) for research summarization, rapid persona creation |
| Interaction Design | User flow design for key scenarios, scenario mapping | A/B test modeling, UX assessment with Baymard/Nielsen best practices |
| Prototyping Skills | Rapid prototyping with logic and interactions | Figma plugins + AI for MVP acceleration |
| Usability Testing | Video behavior analysis, collecting feedback | AI transcription and synthesis of user feedback |
| Design Tools | Figma, Adobe, Sketch, custom Figma plugins | AI for contrast, grammar, and tone diagnostics |
Strategy — From Insights to Product Fit
| Competitive Analysis | Manual competitor analysis, strategy deconstruction, unmet needs discovery | AI-powered website parsing, feature comparison, automated difference tables |
| Roadmapping | Value/risk-based prioritization, scenario modeling based on goals and constraints | GPT-powered scenario maps, idea hypothesis generation by stage |
| Stakeholder Interviews | Script preparation, insight synthesis, prioritization | AI summarization, automatic pattern analysis |
| Market Research | Industry and niche research, hypothesis formation | Rapid topic immersion with GPT + source validation |
| KPI Definition | Defining core metrics, building models for tracking and evaluation | AI-driven modeling for ARPU, LTV, ROI |
Product — Ownership from Concept to Launch
| User Story Mapping | Mapping flows and features for MVP and scaling | AI-aided visualization for non-product stakeholders |
| Backlog Grooming | Task breakdown, requirements formulation, prioritization | GPT conversion of requirements into technical and design blocks |
| MVP Definition | Lean approach, focus on rapid validation, custom MVP blueprints | Specification and logic generation based on scenarios |
| A/B Testing | Hypothesis and test prep, manual analysis and synthesis | Solution modeling before coding stage |
| Release Planning | Sprint planning, launch preparation, dev handoff | — |
Tech Enablement — Automation & Front-end
| HTML/CSS | Responsive components, modular structure, hands-on coding | AI generation of HTML prototypes from Figma, automated styles/layouts |
| JavaScript/PHP | Template use, logic edits, UI logic integration | GPT-assisted JS, PHP, JSON code, simplifying API integrations |
| CI/CD | Simple deployment pipelines for pet projects, Vercel, WP deployment | Auto-generation of deployment/config scripts |
| Data Research & Insights | Pattern extraction from user data, analytics work | AI diagnostics, automated report generation |
| Product Delivery Stack | GitHub, Vercel, Heroku, WordPress | — |
Growth & Optimization — Design That Converts
| Monetization | Designing monetization logic, UX at conversion points, scenario pricing | AI-modeled pricing scenarios, unit economics analysis |
| Email Campaigns | Email flow scenarios, copywriting adaptation for UX logic | — |
| Ad Platform Setup | Consulting on creative structure, UX funnel (no ad accounts management) | — |
| Landing Page Optimization | Optimization via behavioral patterns, UX testing | AI-powered heatmap analysis, UX highlight mapping for conversion |
| Analytics Review | Funnel data interpretation, bottleneck identification, recommendations | AI-generated summary reports (GA / Hotjar / Clarity) |
Team & Delivery — Cross-Functional Clarity
| Team Leadership | Product design team leadership, process implementation, mentoring | Async support, focus rituals and plan reminders with AI |
| Project Ownership | End-to-end delivery, cross-team/function coordination | AI-supported planning and progress tracking |
| Cross-functional Alignment | Documentation, sync/async meetings, cross-team alignment | Automation of reports, synthesis of key decisions and distribution |
| Hiring / Vetting Talents | Internal database management, interviews, checklist-based evaluation | — |
Ops & Scaling — Structured Growth Operations
| Budget Planning | Effort estimation, scope agreement, development of growth strategies | ROI/LTV/ARPU modeling with AI |
| Documentation | Documentation in Notion/Confluence, process and guide structuring | AI review for grammar, clarity, audience adaptation |
| Scaling Teams | Role structure design, expansion point decisions | Scaling scenario modeling, org structure visualization |
| Business Operations Management | Process organization, documentation, tool selection | — |
| Cross-Department Collaboration | Team sync participation, responsibility distribution | — |
| Contractor Management & Payments | Contractor supervision, task and timeline coordination | — |
Technology & Tools Experience
We work with a wide range of tools and technologies across design, development, analytics, and marketing platforms. Our extensive experience allows us to adapt quickly to your existing workflow.
FAQs
Below are the most frequently asked questions from teams, founders, and agencies when starting a new project. Transparency and clarity from day one.