The Process
A transparent, collaborative, and outcome-driven approach to product design and growth. Every step is tailored to your business context and focused on measurable results.
#1 Understanding the Context
Understanding the Context Clarify goals, audiences, and available data. You'll get brief with questions about your users, goals, and vision. Define constraints, risks, and opportunities.
📄 Deliverable:
Shared brief with insights and risks mapped
#2 Analysis or Assumptions
Use CJM, JTBD, and analytics to identify frictions. Or build smart assumptions when data is missing.
📄 Deliverable:
List of validated or testable product hypotheses
#3 Prototyping & Hypothesis Testing
Build what’s needed to learn. Test early with real or proxy users. Iterate based on insights.
📄 Deliverable:
Tested prototype or concept with user reactions
#4 Design & Delivery
Translate insights into clean, scalable UI and UX flows. Document components for dev handoff.
📄 Deliverable:
Handoff-ready Figma files and scalable design system
#5 Iterate & Learn
Measure outcomes, share findings with the team, and refine continuously based on evidence.
📄 Deliverable:
Improved product metrics and documented learnings